McPherson University’s First Inaugural Lecture
A Significant Moment for McPherson University!
McPherson University proudly marked a historic milestone with the delivery of its First Inaugural Lecture, a landmark academic event that underscores the University's commitment to scholarship, research, innovation, and intellectual advancement.
As featured on OGTV, the inaugural lecture was delivered by Professor Isaac Oladepo Onigbinde, the University's Pioneer Professorial Chair in Marketing and Business Strategy and Director, Centre for Research and Innovation.
In his thought-provoking lecture titled “Entrepreneurial Marketing and Sustainability of Indigenous Enterprises: The Strategic Pathways to Crossing the Red Ocean,” Professor Onigbinde emphasized the urgent need for indigenous businesses to adopt innovative, competitive, and entrepreneurial marketing strategies in order to thrive in today's dynamic business environment.
His insightful presentation challenged entrepreneurs, policymakers, academics, and business leaders to embrace bold strategic approaches capable of transforming local enterprises into sustainable and globally competitive ventures.
This historic inaugural lecture not only celebrated the academic excellence of Professor Onigbinde but also reinforced McPherson University's growing reputation as a centre of research, innovation, academic excellence, and thought leadership.
Congratulations to Professor Isaac Oladepo Onigbinde and the entire McPherson University community on this remarkable achievement and historic academic milestone.
Read more about McPherson University’s First Inaugural Lecture
