ENTREPRENEURIAL MARKETING AND SUSTAINABILITY OF INDIGENOUS ENTERPRISES: THE STRATEGIC PATHWAYS TO CROSSING THE RED OCEAN

Abstract

McPHERSON UNIVERSITY

SERIKI SOTAYO, OGUN STATE, NIGERIA

THE FIRST INAUGURAL LECTURE OF THE UNIVERSITY

ENTREPRENEURIAL MARKETING AND SUSTAINABILITY OF INDIGENOUS ENTERPRISES: THE STRATEGIC PATHWAYS TO CROSSING THE RED OCEAN

Delivered by:

Professor Isaac Oladepo Onigbinde

B.Sc. (Unilag), PGD BA (UNN), M.Sc. (Unilag), Ph.D. (BU)

FCIM (UK), FNIMN, FCAI, FIMC, FCIHTM, ANIPR

Professor of Marketing and Business Strategy

Thursday, 26th June, 2025

The 1st Inaugural Lecture was delivered under the

Chairmanship of:

Professor Francis Adegbaye Igbasan

B. Tech. (FUT-Akure), M.Sc. (UI), Ph.D. (Manitoba, Canada)

Vice-Chancellor